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          2. 您的位置:万赢棋牌 > 特写 >

            阿里大数据描绘互联网新生代消费观

            2015-11-06 17:54:35 来源:

            万赢棋牌ZHONGGUOZUIDADEXIAOFEIKUANGHUANJIE“SHUANG11”JIJIANGDAOLAI,BINGKAISHILEQUANQIUHUAZHILV。ZAIZHEICHANGTAOTIESHENGYANZHONG,“TIANMAOT4HUIYUAN”GEWAIYINRENGUANZHU,BEIWAIJIEKANZUOSHIZHONGGUOXINYIDAIZHONGCHANJIEJIDESUOYING。

            JINNIAN3YUEMEIGUO《HUAERJIERIBAO》ZHUANWENCHENG,ZHONGGUOXINZHONGCHANJIEJIZHENGZAIJUEQI,ALIBABADASHUJUZEYINZHENGLEZHEIYIGUANDIAN。ALIBABAZHONGGUOLINGSHOUPINGTAISHUJUXIANSHI,JIEZHIJINNIAN10YUE,BEILIEWEIZUIGAODENGJIDETIANMAOT4HUIYUANSHULIANGYIJINGCHAOGUO800WAN,SHIQUNIANTONGQIDELIANGBEI,GAIRENQUNZAITAOBAO、TIANMAOYUEJUNXIAOFEIECHAOGUO4000YUAN。

            AIPINGGUO、AILVXING、AIYUNDONG、AIKEJI、AIWENYI……ZHEISHIALIDASHUJUDUITIANMAOT4HUIYUANXIAOFEIYUSHENGHUODEHUAXIANG。YONGYOUGAOXIAOFEINENGLI、ZHUZHONGPINZHISHENGHUODETIANMAOT4HUIYUAN,ZHENGSHIZAI“HULIANWANG+”BEIJINGXIAZHONGGUOXINSHENGDAIZHONGCHANJIEJIDEDIANXINGYANGBEN,CONGTAMENSHENSHANG,NENGGOUKANDAOCHU DTSHIDAIZHONGGUOZHONGCHANJIEJIDEFAZHANYUXIAOFEIQUSHI。

            80后成为中国新生代中产阶级主流

            万赢棋牌ZHEISHIGUANYU80HOUDEJIZUDIANXINGHUAXIANG:

            ——30SUIZUOYOU,GONGZUOHESHENGHUOXIANGDUIWENDING,BICONGQIANGENGZHUZHONGWUZHISHENGHUOHEJINGSHENSHENGHUO;XIHUANDANGJIXINPINSHENGGUOQINGCANGDAZHE,TANXUNPINPAIGUSHIBINGLEYIWEIGAOPINZHISHANGPINMAIDAN;GOUMAIDAISENZHENKONGXICHENQIBUJINJINYINWEIYINGGUONVWANGYILISHABAIERSHIHEMEIGUOQIANZONGTONGKELINDUNYESHIYONG,GENGYINWEITAYI“JIEJUETARENYIHULVEDEWENTI”WEIZONGZHI,BUDUANSHEJICHUXINPINBINGBUYANQIFANJINXINGGAIJIN;BINGBUMANGMUZHUISUIGUANGGAOLIPUTIANGAIDIDEDALOGO,KAOJIUDECHANPINCAIHUIDADONGZIJI;

            ——SHIPINGGUOJIANDINGBUYIDEYONGDAIZHE,iPhone6SLAILE,JIURANGiPhone6TANGJINCHOUTILI;DJIHANGPAIQI、 GoproHUWAIXIANGJI,YIJIZUIXINSHANGSHIDEYUNDONGSHOUHUAN,DOUZAIZIJIDEMENGXIANGQINGDANLILUXUCHUXIAN,YINWEINIDUICHONGMANKEJIGANDECHAOLIUXINPINCHONGMANHAOQI;

            万赢棋牌——MEINIANGUIHUAYICIJINGWAILVXING,HAIXIHUANPAOBUHUOZHEQIXING,HECUNSHANGCHUNSHUYIYANGXINFENGSHENTISHILINGHUNDEDIANTANG;ZAIMOUGESHENGHUO、WENHUAHUOYISHULINGYUYOUYIJIZHIZHANG,BIRUHONGBEI、SHIGEHUOZHEHUAHUA;YEXUHAIHUIYANGYIGECHONGWU,BINGZAIYOUKONGDESHIHOUCANJIAGONGYIHUODONG;

            ——XIHUANJINGJIUBUSHUAIDEDAPAI,BINGWEITADEsloganGANDONG;XIANGNAIERDE“LIUXINGYISHI,FENGGEYONGCUN”BUJINJINZAOJIULEJIANYUESHISHANGDEZHEZHUANGFENGGE,YEZAIJINGSHENLINGYUFASHENGYINGXIANG,RENSHENGXINTIAOLIKEXIADESHIYOUYAYUZIYOU。

            ZHEIXIEXIJIEJUEFEIZHISHIXIANGXIANG。ZAIZUIJINYINIANLI,TIANMAOMAICHUCHAO200WANGEKAOXIANG、130WANTAIPAOBUJI、150WANGESHOUHUAN、100WANGEZHINENGSAODIJI……GOUMAIZHEDADUOSHUWEI80HOU。

            万赢棋牌LEIPENGTIANMAOGUANFANGQIJIANDIANYINIANMAICHULIANGWANDUOJIAN3025JINGDIANKUANTAIYANGJING;HALEIDAIWEISENJIAGESHIDUOWANYUANDEMOTUOCHEYISHANGXIANJIUBEIREQINGDEJICHEDANGMENPAIZOU……CONGXIAOFEISHUJUKEYIQINGCHUDIKANCHU,ZHONGGUONIANQINGYIDAIYUELAIYUEZHUIQIUYOUPINZHIDESHENGHUO,XINSHENGDAIZHONGCHANJIEJIZAITIANMAOYONGXIAN,YOUQI80HOUYIJINGCHENGWEIZHULIU。

            大数据呈现新生代中产阶级画像

            TONGGUOALIDASHUJUWEITIANMAOT4HUIYUANHUAXIANG,ZHONGGUOXINSHENGDAIZHONGCHANJIEJIDEXINGXIANGZHUJIANQINGXI。

            万赢棋牌TIANMAOT4HUIYUANNANNVBILIJIHUWEI1:1,ZHEIBIAOMINGAIWANGGOUDEBUZHISHINVXING,GAOSHOURUNANXINGYONGHUYESHIWANGGOUZU,SUIZHEYIDONGZHIFUDEPUJI,BUAIGUANGJIEDENANXINGYEYUELAIYUEXIHUANMAIMAIMAI。

            JINGJIFADADEYIXIANCHENGSHIYONGXIANLEDALIANGYOUZHIDETIANMAOT4HUIYUAN,DANGENGGUANGKUODEXIAOFEISHICHANGZAIERSANXIANCHENGSHI。SHUJUXIANSHI,ERSANXIANCHENGSHIDEGAOSHOURUZHEZHANJULETIANMAOT4HUIYUANDE54%,ERSI、WU、LIUXIANCHENGSHIGEZIFENBUZHEDAYUE10%DETIANMAOT4HUIYUAN。

            ZAINIANLINGFENBUSHANG,26SUIZHI35SUIDETIANMAOT4HUIYUANZHAN49%,CHENGWEILEZUIPANGDAZUIJUXIAOFEILIDEXIAOFEIQUNTI。ZHEIXIESHANGSHIJI80NIANDAICHUSHENGDEDUSHENGZINVDECHENGZHANGSHI,JIHUYUZHONGGUOGAIGEKAIFANGSHITONGBU,TONGNIANYISHIWUYOU,CHENGNIANHOUBIFUBEIGENGDONGDEXIANGSHOUSHENGHUO。

            万赢棋牌19ZHI25SUIDE90HOUTIANMAOT4HUIYUANZHAN14%,CHENGZHANGYUHULIANWANGGAODUFADADESHIDAI,CONGWANGLUOHUOQUXINXIDEXIGUANLING90HOUZAIGENGDUANSHIJIANKUAISUHUODEZHISHIHEYANGFEN,BI80HOUGENGRONGYICHENGSHU,QIEJUYOUJINGRENDEXIAOFEIQIANLI。

            JUDADESHICHANGYINLAILEGUOJIDINGJISHANGJIADEQINGLAI:LIUNIANQIANYOUYIKURUZHUTIANMAO,JIEXIALAIDEJINIANLI,BURBERRY、BOSS Orange、ZARA 、COACHDENGQUANQIUZHIMINGPINPAIXIANGJIRUZHU。YUANBENZHIZAIYIXIANCHENGSHIFANHUADIDUANKAISHESHITIDIANDEGUOJIPINPAI,JIEZHUDASHUJUSHENRUZHONGGUOSANSIXIANCHENGSHI,CONGERBUJUXIANXIABANTU,SHIXIANQUDAOXIACHEN。JIUZAIJINNIAN8YUE2RIYOUYIKUCHUANGSHIRENLIUJINGZHENGBIAOSHI,YAOZAIZHONGGUOJIXUMEINIANXINZENG100JIAMENDIAN。

            ZUIJINYINIAN,TIANMAOT4HUIYUANCHENGJIAOEZUIDADEPINPAITop20ZHONG,PINGGUOJUYUSHOUWEI。ZAOZAI2014NIAN1YUE,PINGGUOJIUZAITIANMAOKAISHELEZIJIDEGUANFANGQIJIANDIAN,BINGZAITIANMAOTONGBUSHOUFA WatchHEiPhone6DENGYIXILIEXINPIN,PINGGUOCEOKUKEDUITOUZIZHEBIAOSHI:“WOXIANGXINZHONGGUOJIANGZAIWEILAIHENZHANGYIDUANSHIQINEIWEIWOMENDAILAIQIANSUOWEIYOUDEJIYU。”

            双11进一步激活中国中产阶级消费潜力

            ALIBABAJITUANDONGSHIJUZHUXIMAYUNDUIZHONGGUOJINGJIHENYOUXINXIN,BINGKANHAOZHONGGUONIANQINGYIDAIZHONGCHANJIEJIXIAOFEILI。JINNIAN6YUE,MAYUNZAIMEIGUO《HUAERJIERIBAO》KANDENG“ZHONGGUOJIANGCHENGWEIMEIGUOZHONGXIAOQIYEDEXIAYIGEXIWANG”DEGONGKAIXIN。TATIDAO,2015NIANDEZHONGGUOYIHE10NIANQIANDAXIANGJINGTING,DIYILUNDEJINGJIQUANQIUHUAZAIZHONGGUOZHIZAOCHULEYIGEQIANGDADEGONGRENJIEJI,DIERLUNJINGJIZENGZHANGZEZAOJIULEBUDUANZHUANGDADEZHONGCHANJIEJI。

            MAYUNHAITIDAO:“XIANZAIZHONGGUOZHONGCHANJIEJIDEGUIMOYUMEIGUORENKOUZONGLIANGXIANGDANG,ERQIEYUJIJIANGZAIQINIANNEIFANBEI,ZHONGGUOXIAOFEIZHEZAI2014NIANHUAFEILE4400YIMEIYUAN,DAO2019NIANZHEIGESHUZIJIANGHUISHANGSHENGDAO1WANYIMEIYUAN。”

            万赢棋牌QUNIANSHUANG11,MAYUNSHOUCITICHUQUANQIUHUAZHANLVE,BINGJIANGQUANQIUHUADINGWEIALIBABAWEILAIWUNIANDEFAZHANSANDAZHANLVEZHIYI。JINNIAN,TABIANSHENQUANQIUDIYIMAISHOU,ZUJISUODAOZHICHU,GEGUOFENFENRUZHUTIANMAOGUOJIKAISHEGUOJIAGUAN。YINGGUOWEILIANWANGZI、HELANGUOWANGDOUQINZIWEIBENGUOSHANGPINZHANTAI,XIWANGMAIDAOZHONGGUOSHICHANGLAI。

            JINNIANQUANQIUHUASHUANG11,JIANGYOU4WANDUOGESHANGJIAWEIGUANGDAXIAOFEIZHEDAILAI3WANDUOGEPINPAI、6BAIDUOWANZHONGHUOPIN。YUELAIYUEDUODEGUOJIDAPAIJIEZHUTIANMAOWANCHENGXIANSHANGDIANSHANGBUJU,TAMENZUIWEIKANZHONGDEYIDIANJIUSHI,TONGGUOTIANMAOKEYICHUDAZHONGGUOSHULIANGPANGDADEXINSHENGDAIZHONGCHANJIEJI,ZHEISHIPINPAIKUAISUSHENGZHANGDEWOTU。

            [ZERENBIANJI:]

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